Dean is an entrepreneur, productivity hacker, guitarist, golfer, husband and father.  He’s spent nearly his entire adult life as an entrepreneur.  His last "real job” was back in 1987, right about the time he walked on fire with Tony Robbins.  So, you might say he has Tony to thank for all those sleepless nights trying to figure out how he was going to make payroll on Friday.... and oh-yeah, believing that ANYTHING is possible when you discover how to turn Fear (and Doubt) into Power.

That's when he became infatuated with what allowed some people to become wildly successful, at all types of worthy endeavors, while others struggled.  He would then spend the next 30 years reading hundreds of books, completing countless courses on every personal development topic you can think of and going to seminars and retreats.

In 2008 he had the good fortune to meet Justin Tupper in Washington DC at one of Yanik Silver's Marketing Mastermind Weekends.  They quickly realized that they a shared passion for golf and decided to team up to change how people got better at the game.   They spent the next 9 years building Revolution Golf and helping thousands of golfers improve. In 2017 they sold the company to The Golf Channel (NBC Sports) who later re-branded Revolution Golf to "Golf Pass".

With plenty of free time on his hands, he was then totally infatuated with playing the guitar at a very high level.  On his mission to learn guitar, he uncovered an opportunity to improve another under-optimized online educational system.  What he found was that guitar is literally being taught the same way it was 100 years ago, only instead of one-on-one teaching, instruction was being “broadcast” on YouTube and through one-size-fits-all online educational courses.  It was then that he decided that the online music education system was ripe for disruption.  That was 4 years ago.
 

Quinney started playing guitar in the late 70s as a teenager living in London, England.   After a couple of years of playing he shifted to bass when a band he knew needed a bass player.  After that experience he shifted back to guitar and spent time learning scales, riffs, and chords.   Through the years, guitar became less important.  There was college, three children and a 30-year career as an executive at iHeart Radio.   Over the years, he kept a guitar around and picked it up occasionally, but he was far from serious about it.

Then a bunch of guys got together at the golf club to jam and just goof off.  Quinney blew the dust off his old Strat and showed up to play.  He still had some skill and technique, but really did not know what to do with it musically.  Quinney and the guys had so much fun, that they decided to become a real band and scheduled a gig.   Quinney had to learn songs, learn solo lines, and even sing a little. At that point he simply poured himself into all these aspects; attacking them individually.  He went over and over the parts he needed learn.  He took all the technique he already had, and he was suddenly using it musically.

Quinney was using the TenX principles without even knowing it.    His playing improved dramatically over the next couple of years.  He became the band’s lead guitarist and one of the primary lead vocalists.  Quinney decided to test the theories he and Dean were developing around principles of rapid improvement by attacking slide guitar.  He was able to gain real proficiency quickly by applying the  TenX principles.  The process of Quinney learning slide was the first real-world validation of the TenX principles.

The idea of formalizing the principles that are now the foundation of TenX came out of a few conversations between Quinney and Dean about how they were both able to make rapid progress. These general ideas and practices have been refined into the TenX principles and serve as the foundation for the entire learning system.